Homeowners' roofs are their homes' first line of defense against nature's worst. So, educating homeowners to be proactive is important, as professional contractor and TV host Mike Holmes explained during the 2019 International Roofing Expo.

Encourage them to look out for signs of deterioration, such as cupping or granule loss, and ask them to contact you right away if they notice any potential issues. This could save them a lot of money — and headaches — down the road.

Watch the video to hear more.