Step up your marketing game with professional-looking videos produced by you!

And the best part is, making and editing your own videos doesn’t cost you a dime thanks to countless free apps and software, which also make the process easier than ever.

To help you get started (or improve what you’re already doing), we’ve got some tips and best practices for shooting and editing your footage.

Watch and see how even small details, such as camera orientation and lighting, can make a big difference in the quality of your videos.

This new “Video Like A Pro” series is hosted by Tiara Searcy, digital marketing and technology specialist for Atlas Roofing.

Stay tuned for our next episode, in which Tiara covers the types of videos that work best on social media.

For information on Atlas Roofing products, visit atlasroofing.com/roof-shingles.