Do you explain the “why” to your homeowners? If not, you could be missing out on potential jobs! In this episode, pro contractors Mike Holmes and Mike Holmes Jr. cover this and several other strategies that can help you win with homeowners.

The audio comes from the awesome webinar we did with the HGTV and DIY Network hosts, who also tell us how they got into the construction industry and why they’re so passionate about what they do.

Wanna meet the Holmes crew? Go to the link below to enter the Roof It Right sweepstakes. Five lucky contractors will win an all-expense-paid trip to Toronto, Canada, where they’ll get to tour the Holmes facilities and shoot a 30-second promo video with Mike Holmes himself!

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Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing

Episode guests:
Mike Holmes, new grandpa
Mike Holmes Jr., expert bottle cap kicker

Enter the Roof It Right sweepstakes:
https://www.atlasroofing.com/pro-rewarded

Discussion topics:
(1:06) Introductions
(3:19) Mike Holmes on working with his dad and “Making It Right”
(6:08) Mike Holmes Jr. on getting into the industry
(7:40) The importance of elevating the skilled trades
(11:21) Educating and explaining the “why”
(13:38) Walking your homeowner through the contract
(15:02) Breaking down the price
(17:40) Picking your battles
(22:21) Upselling value
(24:42) Factoring price into material selection
(26:19) Being transparent
(28:10) Technology’s role in educating your homeowners
(29:12) Building a memorable brand
(31:45) Deciding factors when choosing products for homeowners
(33:12) Chance to meet the Holmes family
(34:18) Q&A
(46:47) Closing thoughts